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Dog who survived cancer in Super Bowl ad

The University of Wisconsin's School of Veterinary Medicine will be featured in a Super Bowl ad Sunday because of its work to help a dog with cancer.
Pinnacle Advertising /UW-Madison
The University of Wisconsin's School of Veterinary Medicine will be featured in a Super Bowl ad Sunday because of its work to help a dog with cancer.
SOURCE: Pinnacle Advertising /UW-Madison
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Dog who survived cancer in Super Bowl ad
The University of Wisconsin's School of Veterinary Medicine will be featured in a Super Bowl ad Sunday because of its work to help a dog with cancer. The school cared for Scout, a golden retriever owned by the CEO of WeatherTech, a company which makes home and pet care products.According to the ad, the school's veterinary team developed a treatment plan that has nearly eliminated the dog's tumor.Scout appeared in WeatherTech's 2019 Super Bowl commercial and is the face of advertising for the company's pet products. Last summer, however, Scout collapsed at home. He was rushed to his local animal hospital, where an ultrasound revealed a tumor on his heart. Scout was given a grave prognosis: a life expectancy of no more than one month. He was diagnosed with hemangiosarcoma, an aggressive cancer of blood vessel walls. But specialists at UW-Madison stabilized Scout's condition and arrived at a cutting-edge treatment plan. The ad directs people to donate money to the school."I hope it has a positive impact on cancer for the animals and people all over the world, and that's what this is all about," said David MacNeil, founder and CEO of WeatherTech.The 30-second commercial will air during the game's second quarter.This is the first time UW-Madison has been the subject of a Super Bowl commercial. Watch the ad below:

The University of Wisconsin's School of Veterinary Medicine will be featured in a Super Bowl ad Sunday because of its work to help a dog with cancer.

The school cared for Scout, a golden retriever owned by the CEO of WeatherTech, a company which makes home and pet care products.

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According to the ad, the school's veterinary team developed a treatment plan that has nearly eliminated the dog's tumor.

Scout appeared in WeatherTech's 2019 Super Bowl commercial and is the face of advertising for the company's pet products.

Last summer, however, Scout collapsed at home.

He was rushed to his local animal hospital, where an ultrasound revealed a tumor on his heart.

Scout was given a grave prognosis: a life expectancy of no more than one month.

He was diagnosed with hemangiosarcoma, an aggressive cancer of blood vessel walls.

But specialists at UW-Madison stabilized Scout's condition and arrived at a cutting-edge treatment plan.

The ad directs people to donate money to the school.

"I hope it has a positive impact on cancer for the animals and people all over the world, and that's what this is all about," said David MacNeil, founder and CEO of WeatherTech.

The 30-second commercial will air during the game's second quarter.

This is the first time UW-Madison has been the subject of a Super Bowl commercial.

Watch the ad below: